Flipkart Entered Into Hyper Local Delivery Segment; ‘Flipkart Quick’ Will Deliver You Within 90 Minutes

by Shatakshi Gupta

E-commerce Company, Flipkart has launched a new service. Flipkart’s new delivery service is named as Flipkart Quick.  ‘Flipkart Quick’ is a Hyper-Local Delivery Service.  Under this service, Flipkart will deliver products within 90 minutes.  In this service, you can book a 2-hour slot at your convenience.  Customers can place orders at any time of the day under this service.

Minimum delivery charge

 To avail of this service, you will have to pay a delivery charge of at least INR 29.  In the initial phase, this service is available in parts of Bangalore.  In the next few months, the company will start this service in 6 new cities.  This Flipkart service is definitely a good option for customers.  Flipkart has the toughest competition in India with Amazon.  It is possible that Amazon will also launch such kind of service. 

At present, no e-commerce company offers such fast delivery.  Under this service, you can order more than 2000 products.  Items like grocery, dairy, meat, mobile, electronic accessories and stationery can be ordered.  Under this service, the company will deliver from 6 am to 12 pm.  Currently, Flipkart Plus members get one-day delivery.  That is, one day after placing the order, their goods are delivered to the customers.

Also read: Flipkart Acquires Walmart India Wholesale Business; Flipkart to Launch Wholesale Digital Market

Use of advanced location mapping

 For this service, Flipkart will use advance location mapping.  So that their orders can be delivered to the customers in the shortest possible time.  Through advance location mapping, the customer location will be better informed so that the delivery can be done easily in a short time.

Online grocery delivery has gained a lot due to the Coronavirus pandemic.  The entry of Jio mart into this segment has greatly increased competition.  Offline retailers, which have emerged as a big hit in lockdown, are also keen to partner with these delivery platforms to facilitate the delivery of goods. In the last few months, Flipkart has launched Spencer’s and Vishal Mega Mart for hyperlocal delivery of essential goods and groceries in various cities.  According to a recent Goldman report, India’s e-commerce business is expected to reach $ 99 billion by 2024 with a consolidated annual growth rate (CAGR) of 27 per cent.  Grocery and fashion/apparel will play the lead roles in this unprecedented growth.