One among the most popular e-commerce websites, Myntra, made an announcement that it is now about to change its logo. This decision was made by the company in response to a complaint lodged with the Cybercrime Police of Mumbai.
This complaint was made by a female activist who belongs to Mumbai. The woman cited the reason behind this complaint that Myntra’s logo hurts the dignity of women and also insults them.
This complaint against Myntra’s logo was lodged by Naz Patel, the founder of an NGO called Avesta Foundation. Naaz Patel filed a complaint in December last year demanding removal of the logo and taking action against the company. Patel had alleged that Myntra’s logo looks like a naked woman.
After receiving the complaint from the female activist, the Cybercrime Department of Mumbai Police sent a mail to the company informing about the complaint made against it. Responding to the same, the veteran e-commerce company said that it would change its logo within a month. However, the company hasn’t revealed its new logo yet, but they are already working over this process of changing all the packaging materials which are featuring the logo of Myntra over them. Also the changes are being made on the website and over the Myntra app as well.
While speaking to Jagran, DCP Rashmi Karanadikar of the Cybercrime Department of Mumbai Police stated that,”We have found in investigation that the company’s logo is abusive to women.” After the complaint, we sent an e-mail to Myntra after which his officers came and met us. Officials said they would change the company’s logo in a month.
In addition to the above information, Myntra, was established in the year 2007, and later in 2014 Flipkart bought this e-commerce company. Following this, Flipkart also acquired another big fashion e-retailer Jabong in the year 2016. Since then Flipkart became one of the largest online e-commerce websites in India.