Amid the Pandemic, e-commerce companies are preparing for the upcoming festival season. Walmart-owned Flipkart has tied up with more than 50,000 grocery stores in the country, aiming to provide millions of consumers with fast delivery, creating opportunities for digital upskilling as well as extra income for Kairana stores and to provide personal e-commerce experience.
According to Flipkart, the company is expanding its program to add grocery stores to prepare for the festive season and ‘Big Billion Days’ sale. This will help the company to deliver faster to customers in more than 850 cities.
The number of grocery stores joining this program has doubled since last year. Senior vice president of Flipkart’s Ekart and marketplace, Amitesh Jha said, “Flipkart believes in technology-enabled inclusive growth by bringing together stakeholders from all ecosystems and our Kirana partners are an integral part of this ecosystem.”
“As one of the oldest retail formats in India, Kirana has the highest penetration and effective management of supply chain drivers such as facilities, inventory, information and sourcing as well as maintaining long-term relationships with consumers. Through the combination of Kirana’s hyper-local presence and innovation by Flipkart, the program has become a great motivator in strengthening the Kirana ecosystem in the country. We are happy to see a growing partnership with grocery stores across the country to reinvigorate ourselves and align with the fast growing e-commerce industry,” he added.
Last year, during the sale of Flipkart’s ‘Big Billion Days’ the Kirana stores collectively distributed more than one million shipments.