Why Bollywood Actors Are Preferring Web Series Over Movies?

by Madhvi Bansal

Web Series are new trend of the entertainment industry. With the digital revolution, new sphere of entertainment has also risen. Most popular actors, directors, producers from Bollywood are testing the online waters. The trendy web series starring the veterans of bollywood like Vikramaditya Motwane, Zoya Akhtar, Saif Ali Khan, Farhan Akhtar, Richa Chadda, Rajkummar Rao, Nawazuddin Siddiqui and Sujoy Ghosh are some popular names who are becoming a part by producing, directing or acting in a Web series. A Web series includes videos in an episodic format, which are released online; they can be watched on any device with an Internet connection.

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Some of the biggest production houses in the film industry have already created a separate division for creating content for the Web. The competition is, of course, getting intense with the emergence of international players such as Amazon Prime Video and Netflix.

Streaming revolution

If cable television killed Doordarshan, it won’t be wrong to say the Internet killed cable television and it’s now eyeing cinema houses. Over-the-top content (OTT)—the delivery of audio or video over the Internet without any involvement of a multiple-system operator in control or distribution of content—is wooing audiences. OTT platforms (such as Amazon Prime Video, Netflix and VEQTA), video-on-demand services (such as SonyLIV and Voot) and YouTube channels (such as Y-Films and ‘VB on the Web’, Bhatt’s channel) are giving other mediums of entertainment a run for their money.

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Whether stuck in traffic, riding the Metro or lazing at home, the availability of quality content at the click of a button is what’s driving the online revolution. With the peak in demand of web series, bollywood actors too getting comfortable in doing the Web Series. They preferred web series because of its high demand. The Web is now emerging as a medium that’s keeping the creator happy and the subscribers content. In short, it’s not hypothetical to say “Future is Web”.

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